New tourism campaign to attract youth to Wide Bay
Tourism Australia has launched a new youth campaign, ‘Aussie News Today,’ to attract more young people to the Wide Bay region.
Aussie News Today was launched atop the Sydney Harbour Bridge by former Wallabies rugby union star Nick Cummins, aka the ‘The Honey Badger’.
Aussie News Today will capture humorous and interesting stories about Australia and share them with young people through Tourism Australia’s digital channels.
The Honey Badger will be joined by TV presenter Teigan Nash and former Home and Away actor Lincoln Lewis – all three will be the anchors for Aussie News Today.
In addition, eight winners of a competition announced earlier this year will travel around Australia in campervans collecting stories for Aussie News Today – including a stop on the Fraser Coast.
Federal Member for Wide Bay Llew O’Brien said the new campaign would highlight the attractions of the region and help lure more young travellers.
“Aussie News Today aims to make Australia the most desirable destination in the world for youth travellers, and the Fraser Coast will play an important role in the campaign,” Mr O’Brien said.
The campaign will initially focus on four of Australia’s largest youth markets – the United Kingdom, France, Germany and Italy.
Mr O’Brien said the new campaign offered a great chance for Wide Bay businesses to showcase their region, and encouraged business owners to submit news ideas to #AussieNewsToday.
This is the third in a series of youth and working holiday maker (WHM) campaigns funded through an additional $10 million provided to Tourism Australia as part of the Coalition Government’s WHM reform package.
“Young people travel more, go further, stay longer and spend more – and just over half of them also return to their favourite spots. This makes them a critical market for Australia, representing a quarter of arrivals and almost half of all spending by international visitors.” Mr O’Brien said.
“They also share their travels on social media, attracting more young visitors – these are all reasons why we want to attract more of them to Wide Bay,” Mr O’Brien said.
Australia is setting new tourism records as Tourism Australia continues to receive record funding from the Coalition Government.